6 Tips to Make the Most of Giving Days
Whether it's the Seattle Foundation's GiveBIG, National #GivingTuesday, or your local community foundation's campaign, giving days are hot and here to stay. So, how can you make the most of them for your mission? Here are 6 tips from fundraisers who have found the secret sauce to giving day success:
1. Set Clear Goals!
To make the most of a giving day, however, you can't just focus on the number of donors and dollars. You want it to make you BETTER at fundraising. So, you definitely should also set some internal goals -- things you won't splash around on social media, but that you do recognize are important to growing your organization's fundraising capacity.
Examples of Giving Day Goals include:
2. Build a Strong Team
It is ALWAYS better to have more than one perspective when planning a giving day strategy. Giving days are all about momentum, and the more people who feel ownership and responsibility for the day's success, the momentum you are going to have.
3.Create a WRITTEN Gameplan
4. Support Your Strategies, Be Prepared
Here are a few helpful examples
5. Follow Up
Make sure you make as big an effort thanking your donors (personally, not just through the computer-generated receipt from the giving day). In the two to three weeks that follow your event share information with donors. Tell them how their gifts are positively impacting on your organization. Ask yourself constantly, how can I show my donors they made a difference? And, of course, celebrate with your team and make sure they know they made a difference and will want to join you again in fundraising.
6. Make it Last!
Right after a successful giving day is a perfect time to update your annual fundraising plan. Bring in new ideas based on what you learned worked (and what didn't). It's a great time to thank your team and find ways to engage them going forward. Take a look at your case for support and see if you can add or change anything (if you don't have one, use what you learned in the giving day process to make one). Plan a new thanking and donor stewardship effort.
Some of the resources below can help you think through how this one day becomes the start of something much, much more.
Resources Specifically about Giving Days:
Resources from the Association of Fundraising Professionals (AFP) on Taking Your Fundraising to the Next Level: