2019 Forum on Strategic Fundraising: Building Generosity

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Snack Time Session: Building Your Mission Into Your Event

Speakers: Tracey Lorts, Greater Giving & Samantha Swaim, Swaim Strategies

Time: Thursday, June 6 3:00 p.m. - 3:40 p.m.

Presentation Description:

Events are that amazing space where environment, theatricality, and story intersect to win the hearts of your donors. We’ll chat about how to use your event as a storyboard that brings your mission to life so that donors can experience what you do instead of just hearing about it. We’ll do a deep-dive case study of an event to see where your opportunity for mission exists and how that can impact your fundraising.

Key Take-Aways: Sample storyboard

Shop Size: Suitable for any size shop

Expertise Level: Suitable for all levels

About the Speaker

  Tracey Lorts began working in nonprofit fundraising in 2010, supporting numerous benefit auctions and establishing an inaugural golf tournament for a Portland-based nonprofit organization. From her non-profit role, she jumped to the for-profit Greater Giving in 2014. In her role as Senior Marketing Events Manager, she supports Greater Giving events and tradeshows across the country and also runs special projects like #GivingTuesday and the Thought Leadership Summit. Tracey loves being able to share her knowledge of fundraising auctions with other nonprofit professionals across the country through seminars, blogging, and webinars. Tracey holds a bachelor’s degree in Human Development from Oregon State University and a Master’s degree in Special Education from Portland State University. In her “spare” time, Tracey can be found crafting, brewing beer, and enjoying family time with her husband, son, and cats.
  With a background in fundraising and development, as well as theatre and television production, Samantha Swaim founded Swaim Strategies in 2004 because she believes in the power of bringing people together. By designing events that uniquely fit each organization’s mission, she captures both the fun and the funds. Samantha’s passion is implementing strategy and education to provide nonprofit leaders the tools they need to increase fundraising and reduce workload. As a teacher, her goal is to provide nonprofits with the tactics to yield results and reach goals.


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Interpreter services are available upon request during registration.