2019 Forum on Strategic Fundraising: Building Generosity

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Snack Time Session: How to Build Your Email List with Google
Ad Grants and Attract Web Visitors Frothing at the Mouth for Your Content

Speaker: Dan Magill, ProActive Content

Time: Thursday, June 6 3:00 p.m. - 3:40 p.m.

Presentation Description:

Does your website attract and convert a steady flow of fresh newsletter subscribers (and future donors)? If yours is like most nonprofits’, probably not. Building your list takes time and there seems to be no clear process. Come learn how to activate a step-by-step process for attracting new website traffic that is looking for content related to your mission. You will learn how to create a Google Ad Grants account (it’s not easy), take advantage of $10,000 in free monthly ads, and get all the steps you need to a complete email list-building funnel. Also learn how to stay above Google’s intimidating five percent clickthrough requirement. If you want practical equipping you can start implementing immediately, don’t miss this session!

Key Take-Aways:

Shop Size: Suitable for any size shop

Expertise Level: Early career (0-2 years) | Midcareer (2-5 years) | Experienced (5-10 years)

About the Speaker


Formerly a high school teacher, Dan Magill started ProActive Content as a means to use the written word to change the world. Dan is a fundraising copywriter, strategist, consultant, and author (The Ultimate Fundraising Case Study). He has worked with nonprofits on every continent except South America to build email lists, improve web content and SEO, write and manage email communications, plan and market fundraising events, and write direct mail appeals.



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Interpreter services are available upon request during registration.