2019 Forum on Strategic Fundraising: Building Generosity

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Mid-Level Donors: How to Find Them, How to Sustain Them, and How to Create Your Next Major Donor

Speakers: Linda Rabadi Fair, Seattle Art Museum and Mary Rennekamp, Friends of the Children

Track: Career Advancement

Time: Thursday, June 6 3:45 p.m. - 5:00 p.m.

Presentation Description:

Institutions often spend extensive time and energy focused on either major donors or community-level giving programs, leaving mid-level donors off of the radar of gift officers and volunteers. However, with focused efforts, organizations can build and sustain a robust mid-level giving program, resulting in increased funding for the institution and a rich pipeline for future major gifts. Learn how these practices can be applied at both large and small institutions, with the seminar focused on:

  • Defining and creating an engaging mission-focused, mid-level donor program
  • Using existing institutional resources to capitalize on this opportunity, including activating your existing volunteer network to expand your donor pool
  • Multi-channel ask mechanisms (one-on-one solicitations both staff and peer-driven; evergreen letter proposals which feel personalized; streamlined solicitation events) 
  • Retaining these donors for sustained or increased contributions

Key Take-Aways:

Shop Size: Suitable for any size shop

Expertise Level: Suitable for all levels

About the Speakers

Linda Rabadi Fair has been a professional fundraiser in the Seattle arts sector for 12 years. She currently serves as the Director of Individual Giving at Seattle Art Museum, managing annual major donor programs and activities associated with the $150M SAM Forward Campaign. Prior to her role at SAM, Linda was the Associate Director of Development at the Tacoma Art Museum, connecting the museum with individual and institutional contacts to support annual operations as well as a $17M endowment and capital campaign. Linda also worked at the Experience Music Project (now MoPop) in institutional fundraising. She holds a Certificate in Fundraising Management from the Indiana University Center on Philanthropy, an MA in Arts Administration from Indiana University’s School of Public and Environmental Affairs, and a BMu in Piano Performance from Ball State University.


Mary Rennekamp serves as the Chief Development Officer for Friends of the Children.  Mary joined the Friends of the Children network in 2011 and has worked as a fundraising professional for over 15 years in both New Orleans and Seattle. She came to the Seattle office with an extensive and successful background in building diverse and sustainable fundraising programs focused on individual, corporate, and foundation strategies. During her time at Friends-Seattle, she supported a growth in child enrollment by 300 percent by increasing the operating and revenue budgets, increasing donor retention from 18 percent to over 50 percent, and grew funds raised at the annual event by over 125 percent. Mary earned her BA in Communications (with a focus in Public Relations) and Theatre from Loyola University of New Orleans.


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Interpreter services are available upon request during registration.