2019 Forum on Strategic Fundraising: Building Generosity

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Impact Investing: Grow Your Audience and Diversify Your Funding Model

Speakers: Melissa Campbell, PCC Farmland Trust and Judith Austin, PCC Farmland Trust

Track: Smart Structures

Time: Friday, June 7 10:45 a.m. - 12:00 p.m.

Presentation Description:

Impact investing offers accredited investors a meaningful way to support the causes they care about most, while providing flexible capital to your organization. But how do you know if it's the right next step for yours?

Washington-based conservation organization PCC Farmland Trust grew its audience and diversified its funding model by launching its first-ever impact investment vehicle in 2017: the Farmland Impact Note. Designed to purchase threatened farmland to ensure it remained available for future generations of farmers, PCC Farmland Trust fully subscribed the $2.7-million Farmland Impact Note in 2018 thanks to 16 investors and one foundation, helping to purchase and permanently protect a threatened, 260-acre farm in Monroe, WA.

Learn about the value of diversifying your funding model; how impact investing can integrate with, and help expand, philanthropy; consider key questions before getting started; and look at a case study. Attendees will leave with materials that describe various fund options, as well as a sample pitch book targeted toward investors.

Key Take-Aways:

Shop Size: Small (0-5 development staff)

Expertise Level: Midcareer (2-5 years) | Experienced (5-10 years) | Veteran Fundraiser (10+ years)

About the Speakers

Over the last decade, Melissa Campbell has helped shape the direction of PCC Farmland Trust’s conservation, stewardship, and conservation finance initiatives. Today, as Executive Director, she leads the Trust’s staff and board, as well as its impact investment work. Prior to her work at the Trust, Melissa worked on conservation and natural resource initiatives spanning the natural areas of the Midwest to the farms and forestlands along the West Coast. Melissa holds a BS from the College of Food, Agriculture and Environmental Sciences at The Ohio State University and an MA in Environment and Community from Antioch College Seattle, where she studied the connections between our local communities and working landscapes. Melissa enjoys being outside and exploring our natural world and communities with her family.

Judith Austin joined PCC Farmland Trust as a fundraiser in 2014 and has since worked to advance the organization’s fundraising and communications programs. As Development & Communications Director, Judith leads “Our Farms, Our Future,” PCC Farmland Trust’s $26-million comprehensive campaign to accelerate the pace of farmland conservation in the Puget Sound region. Prior to joining the Trust, Judith spent seven years working as a marketer, spokesperson, and outreach teaching artist for Pacific Northwest Ballet. In her early career, she worked as a field organizer and volunteer coordinator for Senator Patty Murray and former Washington State Governor Christine Gregoire, and served local youth and families as an AmeriCorps volunteer. Judith earned a BA in Political Science and Dance from the University of Washington, pursued an MPA at Seattle University, and holds a Certificate in Fundraising Management from the Lilly Family School of Philanthropy at Indiana University.


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Interpreter services are available upon request during registration.