2019 Forum on Strategic Fundraising: Building Generosity

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The Business of Fundraising: Adventures in Successful Corporate Fundraising

Speaker: Alicia Crank, YWCA Seattle | King | Snohomish

Track: Career Advancement

Time: Friday, June 7 1:15 p.m. - 2:30 p.m.

Presentation Description:

Networking events. Corporate Social Responsibility conferences. Marketing and product placement. Returns on investment. So much homework! Fundraising from corporations and businesses in general is a mix of sales, marketing, heart-tugging stories and the data to back it up. Come and learn about some of the tools, aptitudes, and attitudes necessary to be successful in the corporate philanthropy world.


Key Take-Aways:

Shop Size: Suitable for any size shop

Expertise Level: Suitable for all levels

About the Speakers

Alicia Crank is the Corporate Relations Officer for YWCA Seattle|King|Snohomish. A Detroit native, Alicia held several leadership positions in corporate banking, education, business, and the nonprofit sector in Silicon Valley. Having moved to Greater Seattle in 2014, she is now one of only a few women of color in corporate philanthropy. Alicia sits on the boards of Emerge Washington and the Snohomish County/Paine Field Airport Commission. She is also a member of the City of Edmonds Planning Board.

  

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Interpreter services are available upon request during registration.