2019 Forum on Strategic Fundraising: Building Generosity

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Nonprofit Messaging in a Politicized World: Bridging Divides and Appealing to Constituents

Speakers: Anna Goren, Campbell & Company; Kirsten Rogers, IGNITE National; Savitha Reddy Pathi, Climate Solutions; and Ritee Sponsler, Planned Parenthood of the Great Northwest and Hawaiian Islands

Track: Community

Time: Friday, June 7 1:15 p.m. - 2:30 p.m.

Presentation Description:

Nonprofit communicators face a big question in today’s highly politicized world: how do I discuss hot-button issues and appeal to constituents while remaining nonpartisan? Organizations of all stripes are grappling with this challenge, and different missions demand different approaches. This session will bring together multiple perspectives in a candid panel discussion. Panelists will share their communication best practices, explain how they have adapted their messaging strategies since the 2016 presidential election, and discuss the nuances of communicating with various segments and across different channels. Our moderator will focus on examples and stories that bring these challenges to life. Attendees will leave the session with a better understanding of the diverse range of solutions for effective nonprofit messaging in an increasingly politicized world. 

Key Take-Aways:

Shop Size: Suitable for any size shop

Expertise Level: Suitable for all levels

About the Speakers


Anna Goren, Senior Consultant at Campbell and Company, offers balanced and collaborative solutions to complex communications challenges in the nonprofit sector. She shares a passion for her clients' missions and is motivated by the power of storytelling to bolster social good. Formerly a freelance writer covering food, culture, politics, and social work research, Anna brings her experience at the intersection of nonprofit and communications to her client work. In 2017, she completed a Certificate in Digital Storytelling and Content Strategy at the University of Washington.


As Communications Director at IGNITE National, Kirsten Rogers’ passion is building thriving, engaged communities through digital communications. Over the past 15 years, Kirsten has held fundraising and communications roles in a wide range of organizations, including social and human services, youth education, international NGOs, and women’s empowerment. She holds an MPA from the University of Washington Daniel J. Evans School of Public Affairs with a focus on nonprofit management and philanthropy.


As Development Director of Climate Solutions, Savitha Reddy Pathi oversees its development, cultivation, and fundraising efforts and manages the team that raises funds from individuals, foundations, and corporate supporters. Savitha is a current Board member for the Wing Luke Museum of the Asian Pacific American Experience and the Mize Family Foundation and a former NDOA Board member. In 2018, she fundraised for the Yes on 1631 campaign, which raised $15 million for the carbon fee ballot initiative.


Ritee Sponsler manages Planned Parenthood of the Great Northwest and the Hawaiian Islands’ $100M No Matter What capital campaign. The Campaign recently hit its first major milestone—opening a health center and administrative hub in Honolulu. Previously, Ritee worked in communications and development at the ACLU of Washington. Ritee holds a JD with a Public Interest Law certificate from the University of San Francisco and a BS from New York University.



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Interpreter services are available upon request during registration.