2019 Forum on Strategic Fundraising: Building Generosity

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Powerful Story or Poverty Porn? How Compelling Narratives Can Be Ethical and Raise Money

Speaker: Alison Cheung, Fuse Washington; Hong Chhuor, Seattle Opera; & Katelen Kellogg, Pride Foundation

Track: Organizational Structure

Time: Friday, June 7 2:45 p.m. - 4:00 p.m.

Presentation Description:

Whether you're talking about curing childhood diseases, addressing homelessness, combating human trafficking, making art accessible to more people or another worthy cause, well-crafted stories have the power to change hearts and minds, and drive people toward action. On the one hand, fundraisers are tasked with securing vital resources for their organizations. On the other, they are the keepers of trust—for donors, volunteers and most importantly, the communities their organizations serve. How do we tell compelling stories that enhance the dignity of others rather than exploiting their circumstances? In this panel discussion, we will look at subtle and overt ways that nonprofit storytelling can go sideways, and offer tools that will help you craft compelling and ethical narratives that will enhance your engagement efforts.


Key Take-Aways:

Shop Size: Suitable for all shop sizes

Expertise Level: Suitable for all levels

About the Speakers

 

Alison Cheung is the Communications Hub Manager at Fuse Washington, where she works to help Washington's progressive movement tell a stronger, more equitable story for change. In her role as Hub Manager, she trains activists, advocates, and candidates on innovative narrative strategies and leads communications programs focused on progressive tax reform, voting justice, and campaign finance reform. Outside of work, you can find her riding bikes, painting in the sun, making quilts, and attempting to master Cantonese cooking.

 

Hong Chhuor is Associate Director of Development at Seattle Opera and has held various roles in diverse, multicultural and multilingual settings at both nonprofit and for-profit organizations, locally and internationally. Current job title aside, his nonprofit career has been focused on crafting stories that bring to life the mission and work of the organizations he works with. Outside of the office, Hong enjoys spending time with his family, working in his garden, traveling the world and pointing his camera at all things beautiful.

 

Originally from Spokane, Katelen Kellogg moved to Seattle and joined the team at Pride Foundation in 2013. As the Communications and Outreach Manager, Katelen has the opportunity to do the two things she loves most–share space with people who are passionate about social justice, and lift up voices of scholars, supporters, and community partners through storytelling and relationship building. When she’s not crafting communications or meeting with incredible Pride Foundation community members, you can find her in the woods, swinging in a hammock by the river with a novel and a strong cup of French press coffee.

  

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Interpreter services are available upon request during registration.